It’s no secret that reverse engineering is a GREAT link building strategy. For example, few years ago I partnered with BuzzSumo to create this content marketing study. Which doubles the number of eyeballs, links and social media shares that you get.

Mobile Responsiveness

On the other hand, if someone searches the long-tail phrase “buy dog treats for puppies,” you know exactly what they want to find — and that they’re ready to purchase. For example, if someone searches the short-tail term “dog treats,” it’s hard to identify exactly what they want to find. Maybe they’re researching the best dog treats for small dogs, or they might want to try a dog treat recipe. Google recommends that you use URLs that immediately tell site visitors what a page is about. That’s because parts of the URL may appear in the SERPs, informing searchers which pages can be useful for them.

Header Tags

• Specifically, we’re going to tap into 3 link building strategies that are working really well right now.
• Your title tag gives search engines a high-level overview of what your page is all about.
• Google favors shorter URLs because they are easier to crawl and understand.
• The folks at Reboot Online ran an experiment to see if external links helped improve rankings.

This Google tool evaluates your site’s page speed and provides suggestions on how to improve it. On page SEO is the act of improving the technical and content elements of your web pages. This helps search engines access and understand the information your site provides. Keyword research, site speed optimization, crawlability, and content audits can all be part of the on page SEO process. At Stellar, we specialize in content strategy, development, and optimization. Creating new web pages helps brands market new products and services or target new locations.

Track keyword rankings

When you publish something on your site, you send as many people as you can to your post. This time, I made sure to publish something that someone searching for “SEO campaign” would love. So I just kind of ignored the problem and hoped it would go away. Specifically, journalists looking for stats to include in their articles.

Some marketers disagree, citing a correlation between high social shares, for example, and high rankings. All in One SEO provides SEO Anomaly an easy way to add author bylines to articles. You can also add a second byline for a reviewer or a fact-checker.

You can improve visibility, usability, and overall site performance by aligning these elements. Before you learn how to create an SEO strategy, you need to understand what it is and what it entails. The successful implementation of an efficient strategy allows you to gain more search engine traffic, significantly boosting your sales and authority. Internal links help users navigate between the different pages on your site and they’re great for SEO. Just like a human visitor, search engines will click on links to visit different pages on your site.