This will either prevent penalties from Google or help you recover from them if your website has already been penalized due to these links. Once you have a clear vision of what you want SEO Anomaly to accomplish, you can perform targeted audit processes and make data-driven decisions for long-term online success. If you’re running a multilingual website, you need to regularly check if your hreflang tags are implemented correctly.

But we can’t (and don’t) rely on our intuitions for our website audits. Your backlink score is an analysis of your link profile and looks at the quality and quantity of your backlinks. Earning more high-quality backlinks indicates to Google that your site is authoritative and trustworthy, and results in a higher backlink score.

• We’ll consider your URL structure, meta data, content quality, keyword performance, user behavior, design, and other factors to make sure nothing on your website is hindering your growth.
• We realize that you may not be as well-versed in technical terms as our development team, so we strive to make sure your audit is simple and straightforward.
• ScreamingFrog is best known for its use as an SEO website crawler.

Before you go, do you want more SEO tips?

We’ve shared some of the best features in each tool, as well as how you can get the most out of them for your SEO strategy. In all honesty, this is just scratching the surface when it comes to performing a technical SEO audit. Each of the points above can easily have an entire blog post about it and additional, more advanced issues like paginations, log file analysis, and advanced site architecture. There are also a number of excellent speed testing tools available, including PageSpeed Insights from Google and my personal favorite, GTmetrix. But in regards to external links specifically, if your page has no outgoing links, it affects all of the benefits of external links as discussed above.

Step #7: Check Page Rendering

Experienced SEOs will often instinctively have a good idea of the search landscape and terms being searched for, but this can usually be built upon with solid research. If you’re in any doubt as to the value that content audits can offer, just have a read of Curt Storing’s piece on ‘How my Content Audit Process Secured a 6-Figure Sale of my Website’. A loose definition would be to say that it covers everything within the website property. But that doesn’t tell the full story as some areas (such as the on page content) aren’t typically analyzed in the same way as they would be with a more specific audit (e.g. a content audit). Our SEO team leaves no stone unturned to help your business’s website — or your clients.

Marketing Tips

It also analyzes your website’s vitals, enabling you to identify areas for improvement. The site audit will show you all of the issues that are found on your website, and it’s up to you to interpret and make recommendations about what needs to be done. The goal is not to distract visitors, but to create a cohesive and engaging experience. And while video isn’t as popular in this sense as it may be for more e-commerce based websites, it can absolutely help bring in new viewers if you use it correctly. Another metric important to the optimization of your website is dwell time, or how long people stay on your page. There is some speculation by other professionals that the longer the dwell time, the better.

That said, if you want to audit multiple pages at once, or scale your process, it’s typically helpful to run a site crawl across your entire site. Our audits will tear everything apart – we’ll identify lost rankings and correlative data to identify why and how you can fix it. Our on page SEO grader delivers a detailed analysis of your entire site, not just specific URLs. Start your free trial for a full audit, including a website score, over 300 technical issues ranked by importance, and an affected URL list. Review all internal (both outbound and inbound) and external outbound links, including their status codes and anchor texts.