That said, you’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your product descriptions, and taking what you’ve learned from these SEO tools, and making adjustments. Check out this SEO checklist to make sure you’ve got all your bases covered. If you’re on a budget, most of these tools have free features or trials you can play around with.

What features should I look for in free SEO tools?

• KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in.
• Many SEO plugins can explore content and make SEO suggestions, but Rank Math allows you to change your site directly.
• If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit.
• Most small businesses use the free version of Google Analytics, but there is a paid version.
• If you’re using an all-in-one SEO platform, you likely have link management built in, such as with Ahrefs or Moz Pro.

One of the original SEO toolbars, the MozBar has seen significant upgrades over the years. Log in with a free Moz account and get link metrics as you browse the web, perform on-page BHS Links analysis, and SERP analysis. The free version is super-useful by itself, while Pro users get additional functionality like advanced keyword suggestions.

Google’s Mobile-Friendly Test — Mobile-friendly testing

If your site targets different countries or different languages, you’ll need to set up your hreflang tags properly. Unfortunately, it’s quite easy to mess up, which can cause issues for your site. A great way to use this tool is to paste your competitor’s website and find potential link-building opportunities. Enter any relevant keyword, and Answer the Public will provide a huge list of long-tail keyword opportunities, plus common questions asked.

Brightlocal’s Local SERP Checker

Moz PRO is a comprehensive SEO test tool designed to simplify optimization for businesses of all sizes. Whether you’re tracking local search results or analyzing site performance, Moz PRO provides actionable insights to help you rank higher. This all-in-one toolset makes SEO easier by automating data collection, delivering detailed reports, and offering smart recommendations. Moz Pro allows users to check their website health, link-building efforts, and keyword performance.

Sitechecker is used to automatically monitor your website performance, inform you of timely error detection, and search for growth points. I like that Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool. Ranktracker is faster, easier to use, and more accurate than any other tool on the market.

Traditional SEO tools are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore the untapped potential that can yield a large keyword landscape for your website. See how Google reacts to your website optimization improvements or changes. Track SERPs and keyword rankings daily, and adjust your SEO strategy accordingly. Access Ranktracker from your desktop computer to get the full picture of your keyword performance, build and send customized reports, and set up competitor rank tracking.