This step is all about keyword-optimizing your content for SEO. Every now and again a blogger will mention “link building” in a post. Well, you need to figure out why people link to specific pieces of content in your industry.

• While you can encourage your audience to share posts, you can’t control how far it spreads.
• Unlike off-page SEO, which focuses on backlinks and other external signals, on-page SEO refers to optimizing the internal elements of a page’s HTML code, content, and structure.
• Including relevant keywords in your URLs helps search engines understand your page’s topic, increasing the chances of your content appearing in searches.
• Since older pages typically have higher page authority, linking new pages to older content helps search engines find and rank them.
• That means you need to add elements that AI typically struggles with.

On-page SEO focuses on optimizing individual pages to improve search visibility and user experience. It involves aligning your content, HTML elements, and site structure with SEO best practices. This ensures search engines understand your pages while making them more engaging for visitors.

Why Audit Your Page Titles?

Once you go live, send Google and Bing an invitation to come scan your site by submitting your URL directly to them. In a click, you can get your ranking underway by telling them to read and index your site. It’s believed that Google looks at user signals (dwell time, time on page, etc.) to influence rankings. So if your content is complicated and difficult to understand, your visitors will be heading straight for the back button. Quality matters where the written piece of an article should satisfy expertise, authoritativeness, and trustworthiness. By integrating a responsive design, you’ll make it easy to improve your site’s ranking in the search results.

Unfold the full potential of your content

Make sure all pages are linked correctly in your header and footer navigation too. Avoid using overly long phrasing and special characters so that your URL looks neat and is easier to remember. If your URL is formatted correctly, search engines may automatically SEO Anomaly create breadcrumbs that will appear in SERP, which can point more traffic to your site. If you don’t have access to a keyword research tool, try brainstorming phrases that someone would search to find what you’re offering and look at which terms competitors rank for.

The safety and security of your visitors and their data are paramount, not only for your SEO but to keep you on the right side of data protection laws. This is why taking the necessary steps to secure your site, such as through SSL encryption, should be close to the top of your technical SEO to-do list. Ultimately, these two significant benefits of technical SEO make it even more essential than on-page optimization. Although the technical, under-the-hood components of your website, may sound complex, tackling technical SEO can be made much simpler thanks to a plethora of beginner-friendly tools.

On-page SEO (also called on-site SEO) is the practice of optimizing webpages to rank higher on search engines. It includes optimizations to visible content and the HTML source code. If you want to improve your search engine rankings in 2025, you need to get backlinks. On-page SEO is a term that covers numerous strategies applied on a web page to improve its ranking within search engine results. It differs from off-page SEO strategies that occur outside the webpage – most notably in the form of building inbound links.